Only in Russia?
This ad campaign showing a woman’s breasts caused over 500 road accident in one day (Picture: CEN)
An advertisement showing a woman’s bare breasts has reportedly caused more than 500 accidents in one day in a poorly-thought out PR campaign.
The photograph showing a woman cupping her breasts with a thin blue strip across the nipples was posted on the side of 30 vans in Moscow, Russia.
The advert simply read: ‘They attract’.
But as the vans drove around streets in the city, cars started colliding with one another in their wake. It is thought 517 accidents happened in total.
Ildar Yuriev, 35, was one of the motorists affected.
He said: ‘I was on my way to a business meeting when I saw this truck with a huge photo of breasts on its side go by. Then I was hit by the car behind who said he had been distracted by…
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